ABSTRACT

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

chapter 1|9 pages

New Product Development and Positioning

chapter 2|7 pages

Product Management Process

chapter 6|5 pages

Intermediaries

chapter 7|6 pages

Stakeholders

chapter 9|7 pages

Marketing Communications Strategy

chapter 11|9 pages

Promotional Activity

chapter 12|6 pages

Agency And Agency Relationships

chapter 13|4 pages

Customer Service and Customer Care Plans

chapter 14|4 pages

Key Accounts

chapter 15|5 pages

Sales And Product Information And Risks