ABSTRACT

The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products.

chapter |12 pages

Introduction

The multiplicities of CSR

chapter 3|21 pages

Corporate social responsibility in emerging markets

Corporate India's engagement with local communities

chapter 6|17 pages

Corporate social responsibility in Pakistan

Corporate engagements in the local community and their social impact

chapter 7|11 pages

Corporate social responsibility practices in Indonesia

Intermediary matters — case studies from Indonesia

chapter 8|17 pages

CSR sponsor as change maker

Community development programs in Thailand

chapter 9|20 pages

Corporate and community processes of engagement

A framework to address multi-level CSR issues and situations