ABSTRACT
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.
Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
TABLE OF CONTENTS
part 1|192 pages
Role of Research in International Marketing
chapter 1.3|14 pages
Freedom and International Marketing
Janis Joplin's Candidacy as Patron of the Field
chapter 1.4|25 pages
Academic Freedom for All in Higher Education
The Role of the General Agreement on Trade in Services
chapter 1.5|13 pages
International Information Cross-Fertilization in Marketing
An Empirical Assessment
part 2|147 pages
Competition from Emerging Markets
chapter 2.1|44 pages
Dynamic Capabilities, Government Policies, and Performance in Firms from Emerging Economies
Evidence from India and Pakistan
chapter 2.2|40 pages
A “Strategy Tripod” Perspective on Export Behaviors
Evidence from Domestic and Foreign Firms Based in an Emerging Economy
chapter 2.3|43 pages
Export Strategies and Performance of Firms from Emerging Economies
Evidence from Brazil, Chile, and Mexico
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part 3|145 pages
Marketing Mix
chapter 3.2|16 pages
Entering the Japanese Market
A Reassessment of Foreign Firms' Entry and Distribution Strategies
chapter 3.4|27 pages
Exchange Rate Pass-Through and International Pricing Strategy
A Conceptual Framework and Research Propositions
chapter 3.5|27 pages
The Effect of Export Assistance Program Usage on Export Performance
A Contingency Explanation
part 4|127 pages
Global Sourcing and Supply Chain Management
chapter 4.2|41 pages
An Evolutionary Stage Model of Outsourcing and Competence Destruction
A Triad Comparison of the Consumer Electronics Industry
chapter 4.4|46 pages
Strategic Alliance-Based Sourcing and Market Performance
Evidence from Foreign Firms Operating in China
part 5|118 pages
Emerging Issues
chapter 5.3|9 pages
How Government Can Help Increase U.S. Export Performance
Testimony Before the House Committee on Small Business
chapter 5.4|12 pages
Three Dimensional
The Markets of Japan, Korea, and China are Far from Homogeneous
chapter 5.5|24 pages
Multinationality and Firm Performance
The Moderating Role of R&D and Marketing Capabilities
