ABSTRACT

This book provides a thorough examination of a variety of specialties within the broad range of management consulting. A book of such scope and depth could only be written by a large number of experts, each from one of the many specialties related to management consulting. Together, all 27 contributors take the reader through an industry that is currently undergoing significant change. While covering all the major practice areas of consulting, the book also offers new insights into change processes and addresses compelling management issues now facing consulting firms.

chapter |4 pages

INTRODUCTION

chapter 2|16 pages

PROFESSIONALISM IN CONSULTING

chapter |4 pages

INTRODUCTION

chapter 6|24 pages

THE MARKETING CONSULTANT

chapter |4 pages

INTRODUCTION

chapter 10|22 pages

GLOBALIZATION CONSULTING

chapter |4 pages

INTRODUCTION

chapter 14|24 pages

ON BECOMING A TRANSFORMATIONAL CHANGE AGENT

chapter |4 pages

INTRODUCTION

chapter |2 pages

INTRODUCTION