ABSTRACT

This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas:

  • Textual Analysis: Visual, Technical and Audio codes
  • Textual Analysis: Narrative and Genre Codes
  • Approaches to Representation
  • Approaches to Audience Response
  • Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues
  • Passing MS1: Media Representations and Receptions
  • Production Work, Evaluation and report

Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.

chapter |4 pages

Introduction

part |1 pages

PART 1 THEORIES AND APPROACHES

chapter 3|14 pages

Approaches to representation

chapter 4|27 pages

Approaches to audience response

part |1 pages

Part 2: Preparing for MS1: Representation and Audience - Case Studies

chapter 5|20 pages

Representations of gender

chapter 6|23 pages

Representations of ethnicity

chapter 7|18 pages

Representations of age

chapter 8|19 pages

Representations of issues

chapter 9|25 pages

Representations of events

part |1 pages

Part 3: Preparing for MS2: The Production process

chapter 12|30 pages

Production work, evaluation and report