ABSTRACT
Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic force in the international arena. Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region.
The book begins at the macro level, focusing on the region’s geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, devling into the mosaic of countries with distinct cultures and political economies that comprise Latin America. Capturing the dynamism of this region, Business in Emerging Latin America:
- Provides a thorough and nuanced understanding of the business environment
- Identifies major drivers of emerging market expansion within the region
- Analyzes the strategies of companies both within and outside of the region
The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to students of international business who have a particular interest in Latin America.
For additional instructor resources, visit www.latinamericabusinessknowledge.com
TABLE OF CONTENTS
part I|122 pages
The Emerging Latin American Region
chapter 1|18 pages
The Economic Turnaround
chapter 2|26 pages
Economic Realignment and Regional Polarization
chapter 3|27 pages
The Competitive Environment of Latin America
chapter 4|23 pages
The Latin American Consumer Market
chapter 5|26 pages
Reaching Latin American Consumers
part II|44 pages
Culture and Managerial Styles in Latin America
chapter 6|20 pages
Latin American Business Culture
chapter 7|22 pages
Management in Latin America
part III|64 pages
Strategies for Latin Markets
chapter 8|26 pages
Company Strategies for Firms from Outside the Region
chapter 9|18 pages
Global Latinas and National Champions
chapter 10|18 pages
Entrepreneurship in Latin America
part IV|26 pages
Challenges for the Future of Business in Latin America