ABSTRACT

Using the example of The Tale of Peter Rabbit by Beatrix Potter to explore the impact of new media and technologies on how children learn about stories and reading, this book investigates nearly 100 re-tellings in a variety of media, some authorized by Potter's publisher Frederick Warne, some unauthorized. It looks at the implications of converging developments in children's literature: new media and technologies now readily available to children leading to new conventions and protocols of storytelling; changing commercial pressures on publishers and an emphasis on producing commodities associated with books and videos; saturation marketing which targets children and adults in different ways; and a cultural emphasis on the fragmentation, adaptation, and re-working of texts. The Tale of Peter Rabbit is now available as picture book, chapter book, board and bath book, pop-up, video (in versions that adhere to the original story and versions that deviate radically to include new adventures or Christian messages), ballet, CD-ROM, computer disc, audio tape, and filmstrip. The character of Peter Rabbit may be purchased as toy, clothing, dish, ornament, wallpaper, food, paper doll, and much else. His story and that of his author, Beatrix Potter, reappear in fragmented form in other books for children, in a murder mystery for adults, and in a graphic novel for teenagers. This book raises questions about the impact of these developments on young readers. Index. Appendix. Bibliography.

chapter 1|12 pages

Peter Rabbit: Potter’s Story

chapter 2|10 pages

Peter Rabbit: Ways of Recasting

chapter 3|10 pages

Reillustrating Potter’s Words

chapter 4|18 pages

The Story Retold and Reillustrated

chapter 5|16 pages

The Videos

chapter 6|8 pages

Other Media

chapter 7|12 pages

The Activity Books

chapter 8|12 pages

The CD-ROMs

chapter 9|10 pages

Consumables and Collectibles

chapter 10|16 pages

Issues of Ownership

chapter 11|8 pages

The Author as Commodity

chapter 12|20 pages

New Adventures

chapter 13|36 pages

Implications