ABSTRACT
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
TABLE OF CONTENTS
part |86 pages
Foundations in Sport Business
chapter |14 pages
Sport Consumer Attitudes
Formation, Function, and Effects on Information Processing
part |84 pages
Applications in Sport Business
part |67 pages
Topical Extensions