ABSTRACT

In one of the first books to treat retailing as a subject of serious analysis, Retailing and the Public examines the state of one of the most important industries in the country. Retailing gives direct employment to more people than any other trade; it accounts for over half of national income. No other industry affects the public as much as retailing does. These facts stand as true today as they did in the 1930s, and this classic text, groundbreaking in its time, shines as much light on the present as it does the past.

First published 1932.

chapter

Introduction

part |126 pages

Part I

chapter Section 1|65 pages

Survey of Retailing Organisations

chapter Chapter I|4 pages

Preliminary Survey

chapter Chapter II|5 pages

The Small Independent Shop

chapter Chapter III|4 pages

The Speciality Shop

chapter Chapter IV|13 pages

The Departmental Store

chapter Chapter V|12 pages

The Multiple Shop

chapter Chapter VI|9 pages

The Co-Operative Movement

chapter Chapter VII|6 pages

The “Fixed-Price” Chain Store

chapter Chapter IX|3 pages

Club Trading

chapter Chapter X|4 pages

Mail Order Business

chapter Section 2|61 pages

The Departmental Store in Action

chapter Chapter XI|13 pages

The Building

chapter Chapter XII|10 pages

The Organisation

chapter Chapter XIII|14 pages

Budgetary Control Of Merchandising

chapter Chapter XIV|24 pages

Budgetary Control Of Expenses

part II|65 pages

To-Day and To-Morrow

chapter Chapter XV|23 pages

An Objective Analysis of Retailing

chapter Chapter XVI|42 pages

Future Trends