ABSTRACT
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
TABLE OF CONTENTS
part 1|77 pages
Corporate Strategies and Economic Integration
part 2|40 pages
Multinational Activity within Europe
part 3|66 pages
Japanese Multinationals and European Integration
part 4|38 pages
National Policy and Multinational Strategies