ABSTRACT
In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.
TABLE OF CONTENTS
part |16 pages
Introduction
part I|65 pages
Evolutionary Approaches to International Business
part II|53 pages
The Internationalisation of Service Industries
chapter 6|14 pages
What Internationalisation in Services Means
The Case of Accountancy in the UK and Ireland
1
part III|67 pages
Business in the Wider Europe
chapter 10|24 pages
European Community Integration and Geographical Spread of International Production
The UK Case
1
part IV|15 pages
Conclusion