ABSTRACT

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.

part 1|62 pages

An Overview

part 2|563 pages

Doing International Business: Countries/Regions

chapter 4|24 pages

Central America

chapter 5|26 pages

China

chapter 7|33 pages

West Germany

chapter 9|22 pages

Israel

chapter 10|40 pages

Japan

chapter 12|34 pages

Poland

chapter 13|44 pages

Romania: Opportunities and Challenges

chapter 14|43 pages

Singapore

part 3|28 pages

The Future