ABSTRACT

A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.

chapter 2|6 pages

Home thoughts

chapter 3|18 pages

Indigenous and colonial

chapter 4|6 pages

East and West

chapter 5|17 pages

The aloha experience: Hawaii

chapter 6|18 pages

Urbane and streetwise

chapter 7|24 pages

The rural scene

chapter 8|19 pages

In the museum direction

chapter 9|22 pages

The ‘moving object’

chapter 10|6 pages

Global products