ABSTRACT
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.
With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:
- the process of creating a feasibility study
- events forecasting models and cost/benefit analysis
- types of events (exhibitions, sports, festivals) and their benefits and returns
- project management tools for measuring return on investment.
Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
TABLE OF CONTENTS
section Section 1|118 pages
Strategic feasibility and development
chapter Chapter 1|18 pages
Event strategy
chapter Chapter 2|22 pages
Preparing the strategy
chapter Chapter 3|12 pages
Event support: directing the development
chapter Chapter 4|20 pages
Implementation of the strategy
chapter Chapter 5|22 pages
Techniques and tools for events development
chapter Chapter 6|22 pages
Building competency: associations, awards and training
section Section 2|132 pages
Management feasibility and development
chapter Chapter 7|24 pages
Management models and the business case
chapter Chapter 8|20 pages
Setting up the management system
chapter Chapter 9|38 pages
Event management processes
chapter Chapter 10|28 pages
Event management processes – section two
chapter Chapter 11|20 pages
Event metrics and checklists
section Section 3|74 pages
Operation feasibility and development