ABSTRACT

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

  • the process of creating a feasibility study
  • events forecasting models and cost/benefit analysis
  • types of events (exhibitions, sports, festivals) and their benefits and returns
  • project management tools for measuring return on investment.

Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.

section Section 1|118 pages

Strategic feasibility and development

chapter Chapter 1|18 pages

Event strategy

chapter Chapter 2|22 pages

Preparing the strategy

chapter Chapter 3|12 pages

Event support: directing the development

chapter Chapter 4|20 pages

Implementation of the strategy

section Section 2|132 pages

Management feasibility and development

chapter Chapter 7|24 pages

Management models and the business case

chapter Chapter 8|20 pages

Setting up the management system

chapter Chapter 9|38 pages

Event management processes

chapter Chapter 10|28 pages

Event management processes – section two

chapter Chapter 11|20 pages

Event metrics and checklists

section Section 3|74 pages

Operation feasibility and development

chapter Chapter 12|12 pages

Event operations: upstream design

chapter Chapter 13|56 pages

Case studies

chapter Chapter 14|4 pages

Dictionary of terms