Strategic Management : Understanding Strategy in Global Markets

doi:10.4324/9780080517896

Book

ABSTRACT

Strategic Management has a unique approach goes beyond the traditional application for the for profit sector to address issues for the non-profit sector. It is the only graduate-level text that approaches strategic management from a global cultural perspective.

Strategic Management

ABSTRACT

TABLE OF CONTENTS

part |2 pages

Part One: An Overview of the Strategic Planning Process

chapter 1|34 pages

An Introduction to the Strategic Planning Process (SPP)

chapter 2|30 pages

Contemporary Issues in the Strategic Planning Process

part |2 pages

Part Two: Strategy Formulation

chapter 3|30 pages

External Strategic Audit

chapter 4|36 pages

Internal Strategic Audit

chapter 5|30 pages

Strategic Options— Corporate Level

chapter 6|32 pages

Strategic Choice Options—Business and Functional Levels

part |2 pages

Part Three: Implementation, Evaluation and Control

chapter 7|24 pages

Implementing Strategies in the Business and Functional Levels

chapter 8|20 pages

Evaluation and Control in Strategic Planning

part |2 pages

Part Four: The Strategic Planning Process in the Nonprofit Sector

chapter 9|24 pages

A Strategic Planning Process (SPP) Model for the Nonprofit Sector

chapter 10|40 pages

Strategic Market for the Public and the Nonprofit Sectors

part |2 pages

Part Five: The Global Environment

chapter 11|22 pages

A Framework of Global Strategic Planning

chapter 12|42 pages

Doing Business with Newly Emerging Market (NEM) Economies