ABSTRACT

Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe.

The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.

Award Winning Book, Best of Category:

https://www.bbboston.org/pageAboutUs_BookShowWinners.cfm'showYear=2008

As featured on ABC News Nightline and United Press International

chapter 1|14 pages

role and scope of wedding consultancy

chapter 2|16 pages

weddings, culture, and religion

chapter 3|12 pages

history and hegemony

chapter 4|12 pages

the mediated construction of weddings

chapter 5|16 pages

the changing family, politics, and law

chapter 6|14 pages

weddings and consumerism

chapter 7|13 pages

tourism and destination weddings

part |3 pages

section two PRACTICE

chapter 8|22 pages

wedding timelines

chapter 9|14 pages

wedding budgets

chapter 10|14 pages

determining the vision

chapter 11|30 pages

food, beverage, and the wedding cake

chapter 12|30 pages

wedding attire and the bridal party

chapter 13|26 pages

the ceremony

chapter 14|22 pages

floral décor

chapter 15|16 pages

photography

chapter 16|20 pages

music and entertainment

chapter 17|24 pages

rentals and site layout

chapter 18|28 pages

stationery elements and etiquette

chapter 19|14 pages

transportation

chapter 20|20 pages

wedding day details

chapter 21|19 pages

post-wedding evaluation

part |3 pages

section three BUILDING YOUR BUSINESS

chapter 22|12 pages

business plan and target audiences

chapter 23|12 pages

developing a marketing strategy

chapter 26|12 pages

Offi ce management

chapter 27|14 pages

competition, obligations, and ethics

chapter 28|9 pages

stress management and career enrichment