ABSTRACT

Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries including China, Cuba, Hungary, India, Thailand, Malaysia and Singapore actively promote and compete for the medical tourist dollar, while many developed countries also provide niche private services. However, the field of medical tourism is increasingly being subject to scrutiny and debate, particularly as a result of concerns over regulatory, ethical and wider health issues.

Drawing on a range of theoretical and methodological perspectives, this book is one of the first to critically address the substantial political, philosophical and ethical issues that arise out of the transnational practices of medical tourism. Through a series of chapters the book engages with key issues such as the role of regulatory and policy structures in influencing medical and health tourism related mobilities. These issues are investigated by considering range of developing and developed countries, medical systems and health economic perspectives.

The book adopts a multi-layered perspective to not only investigate the business and marketing practices of medical and health tourism but places these within a broader framework of contemporary globalisation, policy and practice. By doing so it opens up debate of the ethical space in which medical and health tourism operates as well as reinforce the wide ranging perspectives that exist on the subject in both the public and academic imagination.

This significant contribution will be of interest to students, academics in tourism and medical policy, trade and economic development fields.

part 1|27 pages

Introductory context

chapter 2|25 pages

Medical and health tourism

The development and implications of medical mobility

part 3|46 pages

Regulation and meta-ethics

chapter 5|14 pages

The four modes of medical tourism

Economic, social and institutional impediments

chapter 6|14 pages

Medical tourism, xenotourism and client expectations

Between bioscience and responsibilisation

part 7|62 pages

National and regional policy, regulatory and competitive settings

part 12|64 pages

Branding, markets and promotion

chapter 13|15 pages

Branding health and medical tourism services

An analysis of members of public health insurers in Germany

chapter 14|13 pages

An investigation of Korean health tourists' behavior

Benefit sought, brand equity, and intention to visit

chapter 15|20 pages

Medical tourism in Asia

Thailand, Singapore, Malaysia, and India

chapter 16|14 pages

Claiming ‘cultural competence'

The promotion of multi-ethnic Malaysia as a medical tourism destination

part 17|14 pages

Conclusion: the contested spaces of medical tourism