ABSTRACT

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

part |35 pages

Introduction

part |352 pages

The Case Studies

section |53 pages

Tourism Organizations

section |7 pages

British Airways

section |6 pages

The ‘Lonely Planet' Phenomenon

section |12 pages

MyTravel Group plc*

section |6 pages

Pacific Asia Travel Association

section |10 pages

Tourism Concern

section |11 pages

Touristik Union International and Its Environmental Policies

section |54 pages

Tourism Destinations

section |11 pages

Tourism in Asia-Pacific

section |6 pages

Dubai

section |9 pages

The Role of Visitor Attractions in Dublin, Ireland

section |8 pages

Adventure Tourism in Iceland

section |9 pages

Las Vegas, USA

section |10 pages

Tourism in Russia

section |72 pages

Sectors of the Tourism Industry

section |9 pages

Boutique Hotels

section |13 pages

Budget Airlines in the UK

section |10 pages

The UK Cruise Market

section |5 pages

Online Retail Travel – Expedia

section |13 pages

The Brochures of Tour Operators

section |14 pages

Wildlife Tourism in Southern Africa

section |4 pages

Hong Kong Disneyland

section |3 pages

The Guggenheim Museum, Bilbao, Spain

section |160 pages

Issues in Tourism

section |6 pages

Airline Frequent Flyer Programmes

section |7 pages

All-Inclusive Resorts

section |9 pages

Clubbing and Party Tourism in the Mediterranean

section |9 pages

Corporate Social Responsibility in Tourism

section |10 pages

Ecotourism – Belize

section |13 pages

Tourism Education and Training

section |12 pages

Employment in Tourism

section |4 pages

International Hotels Environmental Initiative

section |10 pages

Researching Tourist Satisfaction

section |16 pages

Sex Tourism

section |8 pages

Timeshare Development

section |14 pages

Tourism and Travellers with Disabilities

section |9 pages

Tourism and the Purchase of Property in Foreign Countries

section |11 pages

Tourism and Rural Development

section |11 pages

Tourism and Terrorism

section |10 pages

Vacation Costs, Different Destinations, and Independent Travellers

section |10 pages

The Future of Tourism

section |5 pages

Hotel Bourazani, Greece – An Entrepreneur's Contribution to Sustainable Tourism

section |4 pages

Tomorrow's Tourists – ‘Kate'