ABSTRACT
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
TABLE OF CONTENTS
part |35 pages
Introduction
chapter |7 pages
The Role of Case Studies in Learning
chapter |14 pages
Key Issues in International Tourism Management
chapter |12 pages
Introduction to the Case Studies
part |352 pages
The Case Studies
section |53 pages
Tourism Organizations
section |7 pages
British Airways
section |6 pages
The ‘Lonely Planet' Phenomenon
section |12 pages
MyTravel Group plc*
section |6 pages
Pacific Asia Travel Association
section |10 pages
Tourism Concern
section |11 pages
Touristik Union International and Its Environmental Policies
section |54 pages
Tourism Destinations
section |11 pages
Tourism in Asia-Pacific
section |6 pages
Dubai
section |9 pages
The Role of Visitor Attractions in Dublin, Ireland
section |8 pages
Adventure Tourism in Iceland
section |9 pages
Las Vegas, USA
section |10 pages
Tourism in Russia
section |72 pages
Sectors of the Tourism Industry
section |9 pages
Boutique Hotels
section |13 pages
Budget Airlines in the UK
section |10 pages
The UK Cruise Market
section |5 pages
Online Retail Travel – Expedia
section |13 pages
The Brochures of Tour Operators
section |14 pages
Wildlife Tourism in Southern Africa
section |4 pages
Hong Kong Disneyland
section |3 pages
The Guggenheim Museum, Bilbao, Spain
section |160 pages
Issues in Tourism
section |6 pages
Airline Frequent Flyer Programmes
section |7 pages
All-Inclusive Resorts
section |9 pages
Clubbing and Party Tourism in the Mediterranean
section |9 pages
Corporate Social Responsibility in Tourism
section |10 pages
Ecotourism – Belize
section |13 pages
Tourism Education and Training
section |12 pages
Employment in Tourism
section |4 pages
International Hotels Environmental Initiative
section |10 pages
Researching Tourist Satisfaction
section |16 pages
Sex Tourism
section |8 pages
Timeshare Development
section |14 pages
Tourism and Travellers with Disabilities
section |9 pages
Tourism and the Purchase of Property in Foreign Countries
section |11 pages
Tourism and Rural Development
section |11 pages
Tourism and Terrorism
section |10 pages
Vacation Costs, Different Destinations, and Independent Travellers
section |10 pages
The Future of Tourism
section |5 pages
Hotel Bourazani, Greece – An Entrepreneur's Contribution to Sustainable Tourism
section |4 pages
Tomorrow's Tourists – ‘Kate'